Purple Innovation, Inc. Major Shareholders & Ownership History
| Major Shareholder Name | Reporting Date | Shares Held | Market Value | Change in Shares | Ownership |
|---|---|---|---|---|---|
| COLISEUM CAPITAL MANAGEMENT, LLC | 11/14/2025 | 46.86 M | $43.77 M | 0.00% | 43.29% |
| WASATCH ADVISORS LP | 11/14/2025 | 5.12 M | $4.78 M | 10.56% | 4.73% |
| VANGUARD GROUP INC | 11/07/2025 | 2.59 M | $2.42 M | -1.43% | 2.40% |
| FMR LLC | 11/13/2025 | 1.54 M | $1.44 M | -20.76% | 1.42% |
| BLACKROCK, INC. | 11/12/2025 | 1.06 M | $994.31 K | -40.37% | 0.98% |
| MILLENNIUM MANAGEMENT LLC | 11/14/2025 | 1.02 M | $951.67 K | -4.04% | 0.94% |
| NO STREET GP LP | 11/14/2025 | 857.77 K | $801.33 K | -76.17% | 0.79% |
| JACOBS LEVY EQUITY MANAGEMENT, INC | 11/17/2025 | 810.45 K | $757.12 K | 100.00% | 0.75% |
| RENAISSANCE TECHNOLOGIES LLC | 11/13/2025 | 794.04 K | $741.80 K | 100.00% | 0.73% |
| DYNAMIC ADVISOR SOLUTIONS LLC | 10/09/2025 | 752.20 K | $702.71 K | -16.53% | 0.70% |
| INVENOMIC CAPITAL MANAGEMENT LP | 11/14/2025 | 639.86 K | $597.76 K | -5.07% | 0.59% |
| GEODE CAPITAL MANAGEMENT, LLC | 11/12/2025 | 620.89 K | $580.18 K | 0.00% | 0.57% |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 11/14/2025 | 450.59 K | $420.94 K | 82.35% | 0.42% |
| JPMORGAN CHASE & CO | 11/26/2025 | 379.09 K | $354.15 K | -2.90% | 0.35% |
| ANSON FUNDS MANAGEMENT LP | 11/14/2025 | 300.00 K | $280.26 K | 0.00% | 0.28% |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 11/10/2025 | 284.30 K | $265.59 K | 7.04% | 0.26% |
| STRATOS WEALTH PARTNERS, LTD. | 11/06/2025 | 273.16 K | $255.19 K | -7.77% | 0.25% |
| CRUMLY & ASSOCIATES INC. | 11/03/2025 | 254.61 K | $237.86 K | 0.00% | 0.24% |
| GOLDMAN SACHS GROUP INC | 11/14/2025 | 253.30 K | $236.63 K | -36.06% | 0.23% |
| TWO SIGMA ADVISERS, LP | 11/14/2025 | 244.90 K | $228.79 K | 100.00% | 0.23% |
| STATE STREET CORP | 11/14/2025 | 238.74 K | $223.03 K | 0.00% | 0.22% |
| TUDOR INVESTMENT CORP ET AL | 11/14/2025 | 150.65 K | $140.74 K | 0.00% | 0.14% |
| SQUAREPOINT OPS LLC | 11/14/2025 | 143.98 K | $134.50 K | 100.00% | 0.13% |
| DIVISADERO STREET CAPITAL MANAGEMENT, LP | 11/14/2025 | 138.61 K | $129.49 K | 0.00% | 0.13% |
| JANE STREET GROUP, LLC | 11/14/2025 | 131.04 K | $122.42 K | -62.29% | 0.12% |
| FIFTH LANE CAPITAL, LP | 11/12/2025 | 124.49 K | $116.29 K | 990.92% | 0.12% |
| SHAY CAPITAL LLC | 11/14/2025 | 124.12 K | $115.96 K | 100.00% | 0.11% |
| MIDWEST FINANCIAL GROUP LLC | 11/06/2025 | 115.00 K | $107.43 K | 0.00% | 0.11% |
| CI PRIVATE WEALTH, LLC | 11/14/2025 | 103.50 K | $96.69 K | 0.00% | 0.10% |
| B.O.S.S. RETIREMENT ADVISORS, LLC | 11/05/2025 | 100.00 K | $93.42 K | 0.00% | 0.09% |
| NORTHERN TRUST CORP | 11/14/2025 | 97.53 K | $91.11 K | -25.47% | 0.09% |
| ACADIAN ASSET MANAGEMENT LLC | 11/13/2025 | 95.21 K | $87.00 K | 100.00% | 0.09% |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | 11/14/2025 | 75.00 K | $70.07 K | 100.00% | 0.07% |
| ROYAL BANK OF CANADA | 11/14/2025 | 63.40 K | $58.00 K | -18.91% | 0.06% |
| TWO SIGMA INVESTMENTS, LP | 11/14/2025 | 60.66 K | $56.67 K | 100.00% | 0.06% |
| VIRTU FINANCIAL LLC | 11/14/2025 | 57.13 K | $53.00 K | 100.00% | 0.05% |
| INVESCO LTD. | 11/13/2025 | 55.71 K | $52.04 K | -50.66% | 0.05% |
| LPL FINANCIAL LLC | 11/12/2025 | 52.30 K | $48.86 K | 0.46% | 0.05% |
| MAI CAPITAL MANAGEMENT | 11/10/2025 | 50.00 K | $46.71 K | 0.00% | 0.05% |
| CITADEL ADVISORS LLC | 11/14/2025 | 46.69 K | $43.62 K | -68.96% | 0.04% |
| LEGACY WEALTH MANAGMENT, LLC/ID | 11/12/2025 | 43.62 K | $40.75 K | 52.24% | 0.04% |
| TRUIST FINANCIAL CORP | 11/03/2025 | 40.00 K | $37.37 K | -88.57% | 0.04% |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 11/14/2025 | 39.70 K | $36.92 K | 20.30% | 0.04% |
| CITADEL ADVISORS LLC | 11/14/2025 | 36.40 K | $34.01 K | -64.76% | 0.03% |
| PLATFORM TECHNOLOGY PARTNERS | 10/29/2025 | 35.00 K | $32.70 K | 0.00% | 0.03% |
| R SQUARED LTD | 11/12/2025 | 34.88 K | $32.58 K | 100.00% | 0.03% |
| PRUDENTIAL FINANCIAL INC | 11/13/2025 | 33.80 K | $31.58 K | 100.00% | 0.03% |
| MORGAN STANLEY | 11/14/2025 | 33.49 K | $31.28 K | -83.13% | 0.03% |
| XTX TOPCO LTD | 11/14/2025 | 30.62 K | $28.61 K | -24.86% | 0.03% |
| QUBE RESEARCH & TECHNOLOGIES LTD | 11/14/2025 | 30.49 K | $28.48 K | -64.52% | 0.03% |
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Purple Innovation, Inc. institutional Ownership - FAQ's
During the previous two years, 122 institutional investors and hedge funds held shares of Purple Innovation, Inc.. The most heavily invested institutionals were:
Coliseum Capital Management, LLC: 46.86 M
WASATCH ADVISORS LP: 5.12 M
VANGUARD GROUP INC: 2.59 M
FMR LLC: 1.54 M
BlackRock, Inc.: 1.06 M
MILLENNIUM MANAGEMENT LLC: 1.02 M
62.58% of Purple Innovation, Inc. stock is owned by institutional investors.
Institutional investors have bought a total of 73.19 M shares in the last 24 months. This purchase volume represents approximately $69.77 M in transactions.