Purple Innovation Inc Major Shareholders & Ownership History
| Major Shareholder Name | Reporting Date | Shares Held | Market Value | Change in Shares | Ownership |
|---|---|---|---|---|---|
| COLISEUM CAPITAL MANAGEMENT, LLC | 02/17/2026 | 46.86 M | $32.35 M | 0.00% | 43.98% |
| WASATCH ADVISORS LP | 02/12/2026 | 5.12 M | $3.53 M | 0.00% | 4.80% |
| VANGUARD GROUP INC | 01/29/2026 | 2.59 M | $1.79 M | 0.00% | 2.43% |
| BLACKROCK, INC. | 02/12/2026 | 1.05 M | $725.16 K | -1.33% | 0.99% |
| MILLENNIUM MANAGEMENT LLC | 02/17/2026 | 937.70 K | $647.48 K | -7.95% | 0.88% |
| JACOBS LEVY EQUITY MANAGEMENT, INC | 02/13/2026 | 793.71 K | $548.05 K | -2.07% | 0.74% |
| RENAISSANCE TECHNOLOGIES LLC | 02/12/2026 | 768.50 K | $530.65 K | -3.22% | 0.72% |
| DYNAMIC ADVISOR SOLUTIONS LLC | 01/09/2026 | 752.20 K | $519.39 K | 0.00% | 0.71% |
| INVENOMIC CAPITAL MANAGEMENT LP | 02/17/2026 | 625.65 K | $432.01 K | -2.22% | 0.59% |
| GEODE CAPITAL MANAGEMENT, LLC | 02/09/2026 | 625.15 K | $431.77 K | 0.69% | 0.59% |
| JPMORGAN CHASE & CO | 02/11/2026 | 583.73 K | $403.06 K | 53.98% | 0.55% |
| ANSON FUNDS MANAGEMENT LP | 02/17/2026 | 300.00 K | $207.15 K | 0.00% | 0.28% |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 02/13/2026 | 283.92 K | $196.05 K | -0.13% | 0.27% |
| CRUMLY & ASSOCIATES INC. | 01/14/2026 | 275.61 K | $190.31 K | 8.25% | 0.26% |
| STRATOS WEALTH PARTNERS, LTD. | 01/20/2026 | 273.16 K | $188.62 K | 0.00% | 0.26% |
| STATE STREET CORP | 02/13/2026 | 259.84 K | $179.42 K | 8.84% | 0.24% |
| TUDOR INVESTMENT CORP ET AL | 02/17/2026 | 150.65 K | $104.02 K | 0.00% | 0.14% |
| JANE STREET GROUP, LLC | 02/12/2026 | 150.20 K | $103.71 K | 14.62% | 0.14% |
| DIVISADERO STREET CAPITAL MANAGEMENT, LP | 02/17/2026 | 138.61 K | $95.71 K | 0.00% | 0.13% |
| CITADEL ADVISORS LLC | 02/17/2026 | 132.84 K | $91.73 K | 184.52% | 0.12% |
| SHAY CAPITAL LLC | 02/17/2026 | 124.12 K | $85.71 K | 0.00% | 0.12% |
| MML INVESTORS SERVICES, LLC | 02/13/2026 | 121.95 K | $84.21 K | 100.00% | 0.11% |
| GOLDMAN SACHS GROUP INC | 03/25/2026 | 121.92 K | $84.18 K | -51.87% | 0.11% |
| XTX TOPCO LTD | 02/17/2026 | 115.36 K | $79.65 K | 276.71% | 0.11% |
| MIDWEST FINANCIAL GROUP LLC | 01/20/2026 | 115.00 K | $79.41 K | 0.00% | 0.11% |
| ACADIAN ASSET MANAGEMENT LLC | 02/10/2026 | 107.82 K | $73.00 K | 13.24% | 0.10% |
| CI PRIVATE WEALTH, LLC | 03/09/2026 | 103.50 K | $71.47 K | 0.00% | 0.10% |
| FIFTH LANE CAPITAL, LP | 02/13/2026 | 100.00 K | $69.05 K | -19.67% | 0.09% |
| B.O.S.S. RETIREMENT ADVISORS, LLC | 02/02/2026 | 100.00 K | $69.05 K | 0.00% | 0.09% |
| NORTHERN TRUST CORP | 02/17/2026 | 97.23 K | $67.14 K | -0.31% | 0.09% |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | 02/17/2026 | 75.00 K | $51.79 K | 0.00% | 0.07% |
| TWO SIGMA ADVISERS, LP | 02/17/2026 | 72.30 K | $49.92 K | -70.48% | 0.07% |
| LPL FINANCIAL LLC | 02/11/2026 | 53.50 K | $36.94 K | 2.29% | 0.05% |
| MAI CAPITAL MANAGEMENT | 02/13/2026 | 50.00 K | $34.53 K | 0.00% | 0.05% |
| LEGACY WEALTH MANAGMENT, LLC/ID | 02/03/2026 | 43.62 K | $30.12 K | 0.00% | 0.04% |
| TWO SIGMA INVESTMENTS, LP | 02/17/2026 | 33.11 K | $22.86 K | -45.41% | 0.03% |
| WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC | 02/12/2026 | 30.48 K | $21.05 K | 0.00% | 0.03% |
| SHARPEPOINT LLC | 02/11/2026 | 28.84 K | $19.91 K | 100.00% | 0.03% |
| CAPROCK GROUP, LLC | 01/28/2026 | 27.42 K | $18.93 K | 0.00% | 0.03% |
| QUBE RESEARCH & TECHNOLOGIES LTD | 02/17/2026 | 26.36 K | $18.20 K | -13.55% | 0.02% |
| DAVENPORT & CO LLC | 01/12/2026 | 25.00 K | $17.26 K | 0.00% | 0.02% |
| TWO SIGMA SECURITIES, LLC | 02/17/2026 | 23.79 K | $16.43 K | 100.00% | 0.02% |
| POINT72 ASSET MANAGEMENT, L.P. | 02/17/2026 | 21.42 K | $14.79 K | 100.00% | 0.02% |
| UBS GROUP AG | 01/29/2026 | 20.32 K | $14.04 K | -27.60% | 0.02% |
| CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC. | 02/05/2026 | 19.83 K | $14.00 K | 0.00% | 0.02% |
| GROUP ONE TRADING, L.P. | 02/12/2026 | 16.33 K | $11.28 K | 100.00% | 0.02% |
| COTTAGE STREET ADVISORS LLC | 01/26/2026 | 14.30 K | $9.87 K | 0.00% | 0.01% |
| VIRTU FINANCIAL LLC | 02/23/2026 | 13.58 K | $9.00 K | -76.23% | 0.01% |
| SIMPLEX TRADING, LLC | 02/11/2026 | 12.09 K | $8.35 K | -56.60% | 0.01% |
| ADVISOR GROUP HOLDINGS, INC. | 02/17/2026 | 11.40 K | $7.86 K | -7.13% | 0.01% |
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Purple Innovation Inc institutional Ownership - FAQ's
During the previous two years, 113 institutional investors and hedge funds held shares of Purple Innovation Inc. The most heavily invested institutionals were:
WASATCH ADVISORS LP: 5.07 M
Dynamic Advisor Solutions LLC: 752,200
Crumly & Associates Inc.: 292,063
Stratos Wealth Partners, LTD.: 273,161
MML INVESTORS SERVICES, LLC: 131,951
Midwest Financial Group LLC: 115,000
60.51% of Purple Innovation Inc stock is owned by institutional investors.
Institutional investors have bought a total of 70.03 M shares in the last 24 months. This purchase volume represents approximately $49.72 M in transactions.