Purple Innovation Inc Major Shareholders & Ownership History
| Major Shareholder Name | Reporting Date | Shares Held | Market Value | Change in Shares | Ownership |
|---|---|---|---|---|---|
| COLISEUM CAPITAL MANAGEMENT, LLC | 05/15/2026 | 46.86 M | $30.98 M | 0.00% | 43.35% |
| WASATCH ADVISORS LP | 04/21/2026 | 5.07 M | $3.35 M | -0.88% | 4.69% |
| 05/15/2026 | 2.25 M | $1.49 M | 100.00% | 2.09% | |
| BLACKROCK, INC. | 05/13/2026 | 1.05 M | $691.27 K | -0.45% | 0.97% |
| MILLENNIUM MANAGEMENT LLC | 05/15/2026 | 848.77 K | $561.21 K | -9.48% | 0.79% |
| DYNAMIC ADVISOR SOLUTIONS LLC | 04/08/2026 | 752.20 K | $497.36 K | 0.00% | 0.70% |
| RENAISSANCE TECHNOLOGIES LLC | 05/14/2026 | 677.65 K | $448.07 K | -11.82% | 0.63% |
| GEODE CAPITAL MANAGEMENT, LLC | 05/15/2026 | 676.08 K | $447.13 K | 8.15% | 0.63% |
| JACOBS LEVY EQUITY MANAGEMENT, INC | 05/15/2026 | 608.18 K | $402.13 K | -23.37% | 0.56% |
| INVENOMIC CAPITAL MANAGEMENT LP | 05/15/2026 | 500.00 K | $330.60 K | -20.08% | 0.46% |
| JPMORGAN CHASE & CO | 05/13/2026 | 328.64 K | $213.09 K | -43.70% | 0.30% |
| VANGUARD FIDUCIARY TRUST CO | 05/08/2026 | 308.52 K | $203.93 K | 100.00% | 0.29% |
| ANSON FUNDS MANAGEMENT LP | 05/19/2026 | 300.00 K | $198.36 K | 0.00% | 0.28% |
| CRUMLY & ASSOCIATES INC. | 04/02/2026 | 292.06 K | $193.11 K | 5.97% | 0.27% |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 05/15/2026 | 287.01 K | $189.77 K | 1.09% | 0.27% |
| STRATOS WEALTH PARTNERS, LTD. | 04/28/2026 | 273.16 K | $180.61 K | 0.00% | 0.25% |
| STATE STREET CORP | 05/15/2026 | 259.84 K | $171.81 K | 0.00% | 0.24% |
| TUDOR INVESTMENT CORP ET AL | 05/15/2026 | 150.65 K | $99.61 K | 0.00% | 0.14% |
| GOLDMAN SACHS GROUP INC | 05/15/2026 | 146.28 K | $96.72 K | 19.98% | 0.14% |
| DIVISADERO STREET CAPITAL MANAGEMENT, LP | 05/15/2026 | 138.61 K | $91.65 K | 0.00% | 0.13% |
| MML INVESTORS SERVICES, LLC | 05/04/2026 | 131.95 K | $87.25 K | 8.20% | 0.12% |
| SHAY CAPITAL LLC | 05/15/2026 | 124.12 K | $82.07 K | 0.00% | 0.11% |
| XTX TOPCO LTD | 05/15/2026 | 116.22 K | $76.85 K | 0.75% | 0.11% |
| MIDWEST FINANCIAL GROUP LLC | 04/22/2026 | 115.00 K | $76.04 K | 0.00% | 0.11% |
| CI PRIVATE WEALTH, LLC | 05/15/2026 | 103.50 K | $68.43 K | 0.00% | 0.10% |
| B.O.S.S. RETIREMENT ADVISORS, LLC | 04/28/2026 | 100.00 K | $66.12 K | 0.00% | 0.09% |
| NORTHERN TRUST CORP | 05/14/2026 | 97.23 K | $64.29 K | 0.00% | 0.09% |
| LPL FINANCIAL LLC | 05/06/2026 | 76.50 K | $50.58 K | 43.00% | 0.07% |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | 05/15/2026 | 75.00 K | $49.59 K | 0.00% | 0.07% |
| CITADEL ADVISORS LLC | 05/15/2026 | 64.82 K | $42.86 K | -51.20% | 0.06% |
| JANE STREET GROUP, LLC | 05/12/2026 | 64.42 K | $42.60 K | -57.11% | 0.06% |
| LEGACY WEALTH MANAGMENT, LLC/ID | 05/07/2026 | 57.61 K | $38.09 K | 32.08% | 0.05% |
| UBS GROUP AG | 05/05/2026 | 57.51 K | $38.02 K | 182.98% | 0.05% |
| ACADIAN ASSET MANAGEMENT LLC | 05/13/2026 | 50.02 K | $32.00 K | -53.61% | 0.05% |
| MAI CAPITAL MANAGEMENT | 05/15/2026 | 50.00 K | $33.06 K | 0.00% | 0.05% |
| SIMPLEX TRADING, LLC | 05/14/2026 | 46.81 K | $30.95 K | 287.17% | 0.04% |
| VIRTU FINANCIAL LLC | 05/14/2026 | 32.87 K | $22.00 K | 142.03% | 0.03% |
| WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC | 05/08/2026 | 30.48 K | $20.15 K | 0.00% | 0.03% |
| VANGUARD GLOBAL ADVISERS, LLC | 05/08/2026 | 30.04 K | $19.86 K | 100.00% | 0.03% |
| SHARPEPOINT LLC | 05/05/2026 | 28.84 K | $19.07 K | 0.00% | 0.03% |
| CAPROCK GROUP, LLC | 05/11/2026 | 27.42 K | $18.13 K | 0.00% | 0.03% |
| DAVENPORT & CO LLC | 04/15/2026 | 25.00 K | $16.53 K | 0.00% | 0.02% |
| QUBE RESEARCH & TECHNOLOGIES LTD | 05/15/2026 | 24.48 K | $16.19 K | -7.13% | 0.02% |
| CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC. | 04/30/2026 | 19.83 K | $13.00 K | 0.00% | 0.02% |
| COTTAGE STREET ADVISORS LLC | 04/20/2026 | 14.30 K | $9.46 K | 0.00% | 0.01% |
| POINT72 ASSET MANAGEMENT, L.P. | 05/15/2026 | 13.61 K | $9.00 K | -36.44% | 0.01% |
| PLAN GROUP FINANCIAL, LLC | 04/13/2026 | 13.00 K | $8.60 K | 100.00% | 0.01% |
| GROUP ONE TRADING, L.P. | 05/13/2026 | 11.69 K | $7.73 K | -28.43% | 0.01% |
| CITADEL ADVISORS LLC | 05/15/2026 | 11.60 K | $7.67 K | 100.00% | 0.01% |
| HRT FINANCIAL LP | 05/14/2026 | 11.01 K | $7.00 K | 100.00% | 0.01% |
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Purple Innovation Inc institutional Ownership - FAQ's
During the previous two years, 105 institutional investors and hedge funds held shares of Purple Innovation Inc. The most heavily invested institutionals were:
Coliseum Capital Management, LLC: 46.86 M
WASATCH ADVISORS LP: 5.07 M
BlackRock, Inc.: 1.05 M
MILLENNIUM MANAGEMENT LLC: 848,774
Dynamic Advisor Solutions LLC: 752,200
RENAISSANCE TECHNOLOGIES LLC: 677,654
58.70% of Purple Innovation Inc stock is owned by institutional investors.
Institutional investors have bought a total of 69.35 M shares in the last 24 months. This purchase volume represents approximately $49.24 M in transactions.