Purple Innovation Inc Major Shareholders & Ownership History
| Major Shareholder Name | Reporting Date | Shares Held | Market Value | Change in Shares | Ownership |
|---|---|---|---|---|---|
| COLISEUM CAPITAL MANAGEMENT, LLC | 08/14/2026 | 46.86 M | $16.73 M | 0.00% | 43.06% |
| WASATCH ADVISORS LP | 07/10/2026 | 5.07 M | $1.81 M | 0.00% | 4.66% |
| VANGUARD CAPITAL MANAGEMENT LLC | 08/13/2026 | 2.21 M | $789.15 K | -1.97% | 2.03% |
| BLACKROCK, INC. | 08/07/2026 | 1.05 M | $373.22 K | 0.00% | 0.96% |
| DYNAMIC ADVISOR SOLUTIONS LLC | 07/07/2026 | 752.20 K | $268.54 K | 0.00% | 0.69% |
| MILLENNIUM MANAGEMENT LLC | 08/14/2026 | 727.90 K | $259.86 K | -14.24% | 0.67% |
| GEODE CAPITAL MANAGEMENT, LLC | 08/12/2026 | 617.87 K | $220.64 K | -8.61% | 0.57% |
| JACOBS LEVY EQUITY MANAGEMENT, INC | 08/14/2026 | 608.18 K | $217.12 K | 0.00% | 0.56% |
| SHAY CAPITAL LLC | 08/14/2026 | 371.21 K | $132.52 K | 199.07% | 0.34% |
| CRUMLY & ASSOCIATES INC. | 07/08/2026 | 333.26 K | $118.98 K | 14.11% | 0.31% |
| GOLDMAN SACHS GROUP INC | 08/14/2026 | 315.88 K | $112.77 K | 115.94% | 0.29% |
| VANGUARD FIDUCIARY TRUST CO | 08/13/2026 | 308.52 K | $110.14 K | 0.00% | 0.28% |
| ANSON FUNDS MANAGEMENT LP | 08/13/2026 | 300.00 K | $107.10 K | 0.00% | 0.28% |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 08/14/2026 | 282.24 K | $100.76 K | -1.66% | 0.26% |
| SIXTH STREET PARTNERS MANAGEMENT COMPANY, L.P. | 08/14/2026 | 282.24 K | $100.76 K | 100.00% | 0.26% |
| STRATOS WEALTH PARTNERS, LTD. | 08/11/2026 | 273.56 K | $97.66 K | 0.15% | 0.25% |
| STATE STREET CORP | 08/07/2026 | 259.84 K | $92.76 K | 0.00% | 0.24% |
| UBS GROUP AG | 08/13/2026 | 156.17 K | $55.75 K | 171.54% | 0.14% |
| TUDOR INVESTMENT CORP ET AL | 08/14/2026 | 150.65 K | $53.78 K | 0.00% | 0.14% |
| DIVISADERO STREET CAPITAL MANAGEMENT, LP | 08/14/2026 | 138.61 K | $49.48 K | 0.00% | 0.13% |
| NORTHERN TRUST CORP | 08/13/2026 | 137.10 K | $48.95 K | 41.01% | 0.13% |
| MML INVESTORS SERVICES, LLC | 08/07/2026 | 128.99 K | $46.05 K | -2.24% | 0.12% |
| QUBE RESEARCH & TECHNOLOGIES LTD | 08/14/2026 | 118.35 K | $42.25 K | 383.50% | 0.11% |
| MIDWEST FINANCIAL GROUP LLC | 07/21/2026 | 115.00 K | $41.06 K | 0.00% | 0.11% |
| LPL FINANCIAL LLC | 08/07/2026 | 100.12 K | $35.74 K | 30.88% | 0.09% |
| B.O.S.S. RETIREMENT ADVISORS, LLC | 07/20/2026 | 82.83 K | $29.57 K | -17.17% | 0.08% |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | 08/14/2026 | 75.00 K | $26.78 K | 0.00% | 0.07% |
| GSA CAPITAL PARTNERS LLP | 08/06/2026 | 74.00 K | $26.00 K | 100.00% | 0.07% |
| SIMPLEX TRADING, LLC | 08/12/2026 | 59.71 K | $21.31 K | 27.56% | 0.05% |
| MAI CAPITAL MANAGEMENT | 08/14/2026 | 50.00 K | $17.85 K | 0.00% | 0.05% |
| RENAISSANCE TECHNOLOGIES LLC | 08/13/2026 | 43.48 K | $15.52 K | -93.58% | 0.04% |
| VANGUARD GLOBAL ADVISERS, LLC | 08/13/2026 | 30.04 K | $10.72 K | 0.00% | 0.03% |
| CITADEL ADVISORS LLC | 09/02/2026 | 28.80 K | $10.28 K | 148.28% | 0.03% |
| LEGACY WEALTH MANAGMENT, LLC/ID | 08/13/2026 | 28.63 K | $10.22 K | -50.31% | 0.03% |
| CAPROCK GROUP, LLC | 07/27/2026 | 27.42 K | $9.79 K | 0.00% | 0.03% |
| DAVENPORT & CO LLC | 07/13/2026 | 25.00 K | $8.93 K | 0.00% | 0.02% |
| XTX TOPCO LTD | 08/14/2026 | 23.68 K | $8.46 K | -79.62% | 0.02% |
| HRT FINANCIAL LP | 08/14/2026 | 19.81 K | $7.00 K | 80.02% | 0.02% |
| COTTAGE STREET ADVISORS LLC | 07/21/2026 | 14.30 K | $5.11 K | 0.00% | 0.01% |
| PLAN GROUP FINANCIAL, LLC | 08/03/2026 | 13.00 K | $4.64 K | 0.00% | 0.01% |
| KESTRA PRIVATE WEALTH SERVICES, LLC | 07/28/2026 | 10.77 K | $3.84 K | 100.00% | 0.01% |
| TOWER RESEARCH CAPITAL LLC (TRC) | 08/11/2026 | 10.48 K | $3.74 K | 100.00% | 0.01% |
| GROUP ONE TRADING, L.P. | 08/14/2026 | 10.45 K | $3.73 K | -10.58% | 0.01% |
| KESLER, NORMAN & WRIDE, LLC | 07/23/2026 | 10.03 K | $3.58 K | 0.00% | 0.01% |
| STERLING INVESTMENT COUNSEL, LLC | 07/20/2026 | 10.00 K | $3.57 K | 0.00% | 0.01% |
| SEROS FINANCIAL, LLC | 08/13/2026 | 10.00 K | $3.57 K | 0.00% | 0.01% |
| ADVISOR GROUP HOLDINGS, INC. | 08/14/2026 | 9.14 K | $3.29 K | -12.91% | 0.01% |
| CREWE ADVISORS LLC | 07/24/2026 | 8.85 K | $3.16 K | 0.00% | 0.01% |
| JPMORGAN CHASE & CO | 08/12/2026 | 8.36 K | $3.17 K | -97.46% | 0.01% |
| JONES FINANCIAL COMPANIES LLLP | 08/14/2026 | 2.00 K | $780 | 0.00% | 0.00% |
Explore Related Stocks for Market Trends
Explore our related stocks for the latest market trends and stock news to stay informed and make better decisions.
Purple Innovation Inc institutional Ownership - FAQ's
During the previous two years, 101 institutional investors and hedge funds held shares of Purple Innovation Inc. The most heavily invested institutionals were:
Coliseum Capital Management, LLC: 46.86 M
WASATCH ADVISORS LP: 5.07 M
VANGUARD CAPITAL MANAGEMENT LLC: 2.21 M
BlackRock, Inc.: 1.05 M
Dynamic Advisor Solutions LLC: 752,200
MILLENNIUM MANAGEMENT LLC: 727,895
57.27% of Purple Innovation Inc stock is owned by institutional investors.
Institutional investors have bought a total of 70.47 M shares in the last 24 months. This purchase volume represents approximately $50.04 M in transactions.