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Yeti set out to conquer the cooler market. A supply-chain murder almost derailed it.

By Business Insider   |   3 months ago
Yeti set out to conquer the cooler market. A supply-chain murder almost derailed it.

In 2008, the Seiders brothers launched Yeti coolers with Ivan Brown's help. Tragedy struck when Ivan was murdered, leaving the future of Yeti in jeopardy. Despite challenges, Yeti is now a $3.5 billion company, demonstrating resilience and success.

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