'Wicked' and 'Gladiator II' Jump-Start the Box Office, but at a Cost

By The New York Times   |   1 year ago
'Wicked' and 'Gladiator II' Jump-Start the Box Office, but at a Cost

The Hollywood box office was revitalized with the release of "Wicked" and "Gladiator II," earning around $380 million globally. These big-budget films required extensive marketing efforts and partnerships to draw audiences, reflecting the changing landscape of moviegoing culture.

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