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Why Amazon sellers and retailers are flocking to TikTok Shop despite looming U.S. ban

By NBC News   |   1 year ago
Why Amazon sellers and retailers are flocking to TikTok Shop despite looming U.S. ban

Celebrities like Sarah Potempa are leveraging TikTok Shop to sell products directly to consumers through entertaining live streams. TikTok Shop has become a popular platform for retailers to promote products and offer discounts, attracting a wide range of sellers and shoppers.

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