Trader Joe's in legal tiff with NYC wine shop over the name 'Joe'

By New York Post   |   1 year ago
Trader Joe's in legal tiff with NYC wine shop over the name 'Joe'

Trader Joe's is suing Joe's Wine Co. in NYC for allegedly copying its name and store aesthetic. The small business claims its name honors family heritage, while Trader Joe's demands a name change and damages, citing confusion among customers. Trader Joe's operates 10 stores in Manhattan.

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