TikTok Shop's Black Friday drove $100 million in US sales and users viewed over 30,000 livestreams

By Business Insider   |   1 year ago
TikTok Shop's Black Friday drove $100 million in US sales and users viewed over 30,000 livestreams

TikTok is making strides in e-commerce, generating over $100 million in US Black Friday sales through its platform Shop. With a focus on live shopping and popular product categories like fashion and beauty, TikTok aims to enhance the shopping experience and compete with established retailers like Amazon and Walmart.

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