The market is not sentimental. Direct Line's days of independence look numbered | Nils Pratley

By The Guardian   |   1 year ago
The market is not sentimental. Direct Line's days of independence look numbered | Nils Pratley

Aviva's offer to acquire Direct Line marks the beginning of negotiations. With Aviva's solid reputation and Direct Line's recent struggles, a deal seems likely within a price range of 270p-290p.

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