Shoppers hunt for deals, but Dollar General and Dollar Tree aren't reaping the benefits

By CNBC   |   1 year ago
Shoppers hunt for deals, but Dollar General and Dollar Tree aren't reaping the benefits

Dollar General's focus on rural customers led to the launch of Popshelf, targeting middle- to upper-income shoppers. Dollar Tree and Dollar General are the largest U.S. chains by store count, facing challenges from inflation and increased competition from retailers like Walmart and online players.

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