Roaring Kitty Drops a Meme Bomb And Unity Explodes 8%... But the SEC Filings Tell a Different Story

Keith Gill (better known as Roaring Kitty) is back, and he’s already creating chaos on the second day of 2025. The meme stock legend who turned GameStop into the financial equivalent of a rock concert just dropped a cryptic post on X (formerly Twitter), featuring a clip of Rick James’ 1983 hit, “Unity.” Traders didn’t need a roadmap… they connected the dots faster than an Alex Jones InfoWars conspiracy segment, sending Unity Software shares up 8% at its peak. But before you dust off your diamond hands, let’s unpack what’s really going on here.

Gill’s post (a GIF from Chappelle’s Show featuring Dave Chappelle impersonating Rick James) sent Unity’s stock price climbing to $24.38. That’s nearly a 9% jump, and it didn’t stop there. Even a Unity-inspired meme coin on the Solana blockchain saw a 200% spike. Yes, we’ve reached the part of the internet where meme stocks are spawning meme coins. Ironically, there’s zero proof Gill owns a single share of Unity. Not a single SEC filing mentions his name in connection to the company. But logic never stopped the Reddit faithful from turning speculation into a trading strategy. Fueled by nostalgia for GameStop’s heyday and maybe just a dash of lunacy, they piled in, blissfully ignoring Unity’s actual problems.

And oh, there are problems. Unity lost over a third of its value in the past year. Its third-quarter 2024 revenue? Down 18%, coming in at $446.52 million. Adjusted losses per share hit $0.31, a full $0.17 below Wall Street’s already grim expectations. Annual revenue guidance was slashed to $1.705 billion, $605 million short of what analysts hoped for. In simpler terms, Unity isn’t exactly living up to its name… it’s more like a collection of disconnected problems.

New CEO Matthew Bromberg has been trying to clean up the mess since he took over in May 2024. He’s betting big on generative AI and global partnerships, like helping Deutsche Bahn create virtual reality tools for staff training. Admirable efforts, but investors seem unconvinced. Wall Street has a price target of $24.09 on Unity, essentially saying today’s rally isn’t based on fundamentals… it’s a meme-fueled sugar high.

Gill, of course, thrives on this kind of madness. The man who turned a $50,000 bet on GameStop into $50 million in the bank. in 2021 has made a career out of trolling Wall Street with cryptic posts. From Time magazine parodies to Toy Story references, his antics move markets, but not always in the direction traders hope. Case in point: his September post about ditching Chewy sent the stock tumbling 4% within minutes.

So, was today’s Unity rally about Unity, or just another GameStop love letter? Nobody knows. Maybe Gill was trolling. Maybe he was testing how much chaos he can still cause with a single meme. Either way, Unity’s long-term survival won’t hinge on Rick James nostalgia or the basement dwellers of Reddit. It’ll depend on whether Bromberg’s AI-powered dreams and price-friendly policies can deliver actual growth.

For now, let’s enjoy the absurdity of it all. If there’s one thing Roaring Kitty proves, it’s that the stock market is 100% driven by greed.

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