Jaguar rebrand: Company defends new 'Barbie pink' electric car

By Yahoo! Finance   |   1 year ago
Jaguar rebrand: Company defends new 'Barbie pink' electric car

Jaguar stands by its new "Barbie pink" car, embracing controversy as a sign of fearless creativity. The company aims to break conventions with its Type 00 models and shift towards a younger demographic with its electric lineup. Critics argue against abandoning loyal customers for an uncertain market.

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