It's the pits! Would you pay £35 for one of the new, posh deodorants?

By The Guardian   |   1 year ago
It's the pits! Would you pay £35 for one of the new, posh deodorants?

Deodorants have transformed from a basic necessity to a luxury item, with high-end brands offering premium scents and formulations. Driven by consumer trends in wellness and sustainability, these upscale deodorants are reshaping the market and gaining popularity on social media.

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