Ikea opens Oxford Street shop dedicated to its famous blue carrier bag

By The Guardian   |   3 months ago
Ikea opens Oxford Street shop dedicated to its famous blue carrier bag

A pop-up Frakta shop in London offers blue candy floss and a mirrored room as a teaser for Ikea's delayed larger store opening next year. The store aims to create excitement with quirky experiences and social-media-friendly attractions, paving the way for more accessible high street locations.

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