Ikea group CEO tells BI shoppers are trading down to save money

By Business Insider   |   1 year ago
Ikea group CEO tells BI shoppers are trading down to save money

Ikea is cutting prices to attract budget-conscious shoppers amidst tough retail competition. Despite challenges, the strategy is paying off by drawing customers away from pricier rivals. Consumer spending habits are changing post-pandemic, with a focus on value and necessities.

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