How Florida's anti-pot legalization campaign rode the populist wave

By POLITICO   |   1 year ago
How Florida's anti-pot legalization campaign rode the populist wave

The opposition campaign against marijuana legalization in Florida shifted focus to anti-corporate messaging, led by DeSantis allies. By portraying the amendment as a money-making scheme for a corporation, they successfully swayed voters and raised $40 million to defeat the initiative.

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