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Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

By Business Insider   |   11 months ago
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell introduces new PC naming system with Dell, Dell Pro, and Dell Pro Max categories, similar to Apple's. Dell claims the decision was based on customer feedback and will streamline the buying process. Other tech companies like Microsoft and HP have also simplified their product names recently.

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