Dell Unveils Apple-Like Rebrand in Bid to Make PCs Cool Again

By Yahoo! Finance   |   2 months ago
Dell Unveils Apple-Like Rebrand in Bid to Make PCs Cool Again

Dell is revamping its PC branding to simplify and increase demand, similar to Apple. New naming convention includes Dell, Dell Pro, and Dell Pro Max tiers. The move aims to streamline customer experience and encourage upgrades amid sluggish PC sales.

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