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Big Ten kickoff times frustrate fans, but as revenues increase ADs say, 'We signed up for this'

By The New York Times   |   3 months ago
Big Ten kickoff times frustrate fans, but as revenues increase ADs say, 'We signed up for this'

Ohio State faces Indiana at home in a noon kickoff game, part of a series of early games causing fan dissatisfaction. The Big Ten's media rights deal with Fox, CBS, and NBC prioritizes ad revenue over fan convenience, leading to scheduling challenges.

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