Aviva strikes £3.6bn deal with rival to create car insurance giant

By Yahoo! Finance   |   1 year ago
Aviva strikes £3.6bn deal with rival to create car insurance giant

Direct Line has accepted a £3.6bn takeover bid from Aviva, following earlier rejections of lower offers. Aviva aims to boost its presence in the UK market, while Direct Line seeks a turnaround under new leadership. Shareholders of both companies are expected to benefit from the deal.

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