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Aviva launches £3.4bn takeover bid for Direct Line to create Britain's biggest car insurer

By Yahoo! Finance   |   1 year ago
Aviva launches £3.4bn takeover bid for Direct Line to create Britain's biggest car insurer

Aviva has made a £3.4bn takeover bid for Direct Line, aiming to create the largest car insurer in the UK. Direct Line rejected the offer, stating it undervalues the company. Aviva may return with a higher bid as the two companies explore potential synergies.

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