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At TikTok's LA creator summit, the company pushed long-form video and ignored the looming ban threat

By Business Insider   |   1 year ago
At TikTok's LA creator summit, the company pushed long-form video and ignored the looming ban threat

TikTok executives provided storytelling and content creation tips at a recent creator summit in Los Angeles, focusing on long-form video, platform monetization, and building subscriber communities. The company aims to compete with YouTube and emphasized creating high-quality content for growth and revenue.

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