Amazon Asks Intuit to Clean Up Their $37.9 Billion Mess

If you’ve ever tried to budget and ended up yelling at Excel because "WHY DOES THIS FORMULA HAVE TO BE SO COMPLICATED?!" you’ve got a tiny taste of what it’s like to be one of Amazon’s 2.5 million third-party sellers. These mom-and-pop shops are grinding hard, but their bookkeeping skills seem like a long lost artform (like knitting and cooking).

That’s where Jeff Bezos (or at least, his empire) and Intuit come in. Amazon just announced it’s teaming up with the QuickBook nerds to integrate Intuit’s accounting tools into Seller Central by mid-2025. (It’s about time.)

We all knew that Amazon’s third-party marketplace was enormous, but did you know that they accounted for 60% of all goods sold on the site? Last quarter alone, seller services raked in $37.9 billion, a 10% year-over-year increase. But all that seller-generated revenue also means boatloads of financial headaches for small business owners who don’t have a CPA on speed dial.

The solution? QuickBooks. Starting in 2025, U.S. sellers can plug their Amazon sales and inventory data directly into Intuit’s accounting platform. The result will be real-time profitability tracking, cash flow insights, and even tax estimates. Dharmesh Mehta, Amazon’s VP of Worldwide Selling Partner Services, summed it up nicely: “We’re working to equip our selling partners with additional financial tools and access to capital to help them scale efficiently.” (Dharmesh, all you had to say was: “We’re tired of their bookkeeping chaos, too.”)

(Source: Fox Business)

The announcement comes three weeks after Intuit’s stock jumped off a cliff thanks to President-elect Donald Trump’s DOGE team floating the idea of a free IRS tax-filing app. That sent Intuit shares plunging by 5% in a single day as investors panicked over potential competition. H&R Block felt the heat too, dropping nearly 9%.

But Intuit’s CEO Sasan Goodarzi is over it now. He’s banking on partnerships like this Amazon deal to keep QuickBooks as indispensable to small businesses as coffee is to Monday mornings. According to Goodarzi, businesses using QuickBooks have a “nearly 20-point higher success rate than those who don’t.” That’s the kind of stat that makes small business owners say, “Shut up and take my money.”

For Amazon, this partnership strengthens its hold on third-party sellers by making their lives (and finances) easier. Intuit gets access to millions of new customers… many of whom are already using Amazon Web Services (AWS), another Bezos-branded money tree. It’s a classic win-win. Unless, of course, you’re the IRS trying to convince taxpayers to embrace a government-run tax app. Then it’s more like a win-win-lose (Michael Scott type math).

The takeaway? By mid-2025, Amazon sellers will have better accounting tools, Jeff Bezos will be shopping for another spaceship, and QuickBooks will have a new case study for its marketing team.

P.S. You know what’s way more exciting than excel sheets and accountants? We've successfully predicted 100% or more opportunities nearly every single week for the past six months... and our next alert is set to be released any day now. Meaning, if you haven't done so yet, I'd highly suggest clicking here ASAP and join the 2,000+ Stocks.News Premium Members who are winning more than DJ Khaled.

Stock.News has positions in Amazon.