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A sober bar manager says every bar will have to serve non-alcoholic options to remain competitive. Here's how he keeps things fun.

By Business Insider   |   2 months ago
A sober bar manager says every bar will have to serve non-alcoholic options to remain competitive. Here's how he keeps things fun.

Amid the pandemic, there's a rise in the sober-curious movement. Hekate Café in Manhattan offers a unique alcohol-free experience. The surge in alcohol use prompted a reevaluation, leading to a demand for non-alcoholic options. This trend signifies a shift towards healthier socializing habits.

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