Sooo, Rumble—the video-sharing platform that’s basically the free-speech cousin of YouTube—just got a $775 million check from Tether, the stablecoin giant that just so happened to find some spare change lying around. The news sent RUM shares ripping higher, surging 35% in after-hours trading Friday and tacking on another 91% Monday morning. The crazy part? The stock hit $14.63, its highest level since November 2022. Meaning, if you listen closely, you can hear a crowd of noob retail traders furiously Googling “how to sell high.”

(Source: Giphy) 

In short, Tether’s massive cash injection is set to buy 103.3 million shares of Rumble at $7.50 a pop, a slight premium over the stock’s pre-deal price. Of that sum, $250M will go toward Rumble’s growth initiatives (read: proving to Wall Street it has a pulse), and the rest will fund a tender offer to provide liquidity for existing shareholders.

(Source: Crypto Slate) 

Now for those wondering: No, Tether isn’t taking control here.  CEO Chris Pavlovski is holding onto his supermajority voting rights, and Tether isn’t getting a board seat. Translation: Tether’s writing the check, but Rumble’s still driving the car. 

Of course, at first glance, this partnership feels inevitable. Rumble is all about “free speech” and positioning itself as the anti-YouTube, while Tether is the poster child for “decentralization” in the financial world. Both brands thrive on poking the bear that is centralized Big Tech and traditional finance. Rumble CEO Chris Pavlovski summed it up nicely, calling Tether the “perfect partner” to help fuel Rumble’s next growth phase. Meanwhile, Tether CEO Paolo Ardoino called Rumble an “alternative to mainstream media platforms” and highlighted their shared commitment to decentralization and transparency. In other words, they’re painting this as a match made in anti-establishment heaven LOL.

(Source: Giphy) 

But while the ideological alignment makes for a great press release, there’s also a practical angle. Tether brings more than just money to the table. The two companies plan to collaborate on advertising, cloud services, and crypto payment solutions. So if you’re a Rumble user, don’t be surprised if you’re soon able to pay for premium subscriptions with Tether—or if the platform starts leaning harder into crypto-native business models.

For Tether though, this deal is less about taking a flyer on a video platform and more about reinforcing its broader strategy to diversify beyond stablecoins. For instance, over the past year,  they’ve been sprinkling cash across infrastructure projects, AI, renewable energy, Bitcoin mining, and even decentralized internet platforms. Basically, if it sounds futuristic and has a blockchain angle, Tether’s got its wallet out.

(Source: Bloomberg) 

On the other hand though, Wall Street analysts have mixed feelings about this deal. Oppenheimer thinks the cash injection will “alleviate investor concerns related to liquidity” and help Rumble inch toward positive free cash flow. In plain English: This is a Band-Aid for Rumble’s money problems, not a cure-all.

But hey, for now, the market seems to be eating it up. Shares are up, memes are flying, and Rumble’s officially in the spotlight. Whether this partnership leads to actual growth or just a lot of awkward crypto-themed ads, only time will tell.

In the meantime, keep an eye on the ripple effects this partnership causes and place your bets accordingly. And as always, stay safe and stay frosty, friends! Until next time…

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Stocks.News does not hold positions in companies mentioned in the article.