PublicSquare, the self-proclaimed "woke-free" marketplace (because apparently, boycotting Starbucks counts as a personality now), saw its stock explode from $72 million to $265 million in a single day. The catalyst? None other than Donald Trump Jr., who’s traded Instagram rants for a new title on the board. Somewhere in PublicSquare HQ, they’re probably popping bottles of sparkling cider (or maybe stocking up on bulk ammo and tactical flashlights… brand alignment and all).

Before this news, PublicSquare’s stock chart resembled the heart monitor of someone who just binged 12 Red Bull. Shares were down 61% this year, and investors probably listed it somewhere between “forgotten crypto wallet” and “Bed Bath and Beyond.” But drop the Trump Jr. bomb, and suddenly everyone remembered they love freedom (or at least, freedom to make money). The stock surged 90% before lunch and a staggering 270% by the closing bell. Somewhere, an AMC bagholder is muttering, “Why not me?”

To put this in relatable terms: on Monday, PublicSquare was worth about the same as a teardown in Beverly Hills. By Tuesday, it was more like a yacht that comes with a free jet ski and an NFT of Elon Musk laughing at poor people. CEO Michael Seifert likely spent the day on X (the app formerly known as Twitter, because Elon can’t leave anything alone) declaring victory while picking out new office furniture.

Speaking of X, Seifert posted, “Don’s passion for creating a ‘cancel-proof’ economy and his leadership within the shooting sports industry offer important expertise at the board level.” Junior knows his way around riling up the base and monetizing their collective outrage. If he can sell camo hats, maybe he can sell a stock too.

PublicSquare bills itself as a safe space for “patriotic” businesses (basically Etsy for people who think Starbucks is ruining America). They’ve even launched a payments platform to process gun-related transactions (yes, really), aiming for $1.8 billion next year. It’s all part of the “un-woke” empire they’re building, where ESG policies go to die, and everyone’s profile pic is an eagle or a flag. 

This isn’t Don Jr.’s first stock-market miracle. Just last week, drone maker Unusual Machines saw its shares jump 85% after he joined their advisory board. By Day 2, they were up another 89%. At this rate, he might pivot to hawking penny stocks on YouTube, sandwiched between crypto scams and “how to get rich quick” ads.

Don Jr. really is the perfect fit for the company. The board is like a who’s-who of conservative power players, including Kelly Loeffler (former U.S. senator) and Blake Masters (failed Arizona Senate candidate but still trying). The vibe? A GOP reunion where someone decided, “Hey, let’s also sell T-shirts.”

Steve Sosnick, chief strategist at Interactive Brokers, summed up the market frenzy: “Investors are betting there’s some advantage to having the incoming President’s son as a company insider.” A fair point, considering Junior’s proximity to potential government influence as Trump 2.0 becomes a reality.

For now, PublicSquare is squeezing every drop out of the Trump name like it’s the last orange in the juicer. Love him or hate him, the brand has a proven knack for stirring up cash, controversy, and endless debates over what counts as "patriotic" or just another clever sales pitch. But let’s not forget: gravity always wins. Unless PublicSquare can turn this hype into actual revenue (positive cash flow by 2025 is the goal), this could end up as just another overinflated bubble popping in real time.

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Stock.News has positions in PublicSquare, Etsy, and Unusual Machines mentioned in article.